1 September 2017

CAMI, One of the Industry's Premier Management Firms, Rebrands as Columbia Artists

COLUMBIA ARTISTS MANAGEMENT INC., one of the opera and classical music industry’s premier management companies, has rebranded itself, the firm announced today. 

Founded at the height of the Great Depression, the company will retire the CAMI acronym it has widely used since the ‘70s, it announced in a statement issued today, and will now be known as Columbia Artists.

“As we enter the 2017-2018 season, we embark on a new chapter and proudly return ‘artists’ to the center of our brand identity,” read the statement. “The shorthand acronym, CAMI, which has evolved since the 1970s, will now be retired as we reclaim the signature identity with which we made our mark: Columbia Artists.” 

“The core mission of Columbia Artists has not changed since its founding,” noted Tim Fox, the company’s president and CEO. “Our goal is to enable our clients to develop their artistic potential to the fullest, according to their unique personalities and vision, even as we develop their commercial possibilities in the most fitting and rewarding ways. That said, even for industry veterans like Doug Sheldon and me, the challenges are exceptional. Everybody faces marketing challenges today, individuals and institutions alike.”

R. Douglas Sheldon, Columbia Artists’ executive vice president and managing director notes: “A generation or two ago, our business was a lot simpler. With a recording contract an artist’s career was on the way, his/her name was acquiring a high profile, and there was a recording income stream. Today, recordings are mostly a promotional necessity that neither enhances one’s profile or income. Between streaming and HD transmissions and all else that is in the cyber pipeline, we’re bombarded by more electronic media than anyone can consume. Which only goes to show that the living presence and performance of the artist is more important than ever. The responsibility of Columbia Artists, as managers, is to work more diligently than ever to create opportunities for live performance, to forge partnerships to make our clients known and to place them in situations where they can shine.”

Founded in 1930 by broadcasting pioneer William Paley and and arts administrator/CBS-founder Arthur Judson, Columbia artists initially merged eight independent artist managers in an effort to emulate the Hollywood studio system of the time. In 1970, Judson was succeeded by Ronald A. Wilford, who, in addition to running CAMI, personally managed the careers of some of the most important conductors of the twentieth century, including Herbert von Karajan, Claudio Abbado, James Levine, Seiji Ozawa, Riccardo Muti, Kurt Masur and Colin Davis. Wilford served as president at Columbia Artists from 1970 through 2000, when he became the firm’s chairman and chief executive; he held those roles until his death in 2015. spacer 

More information can be found at Columbia Artists

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