Reports of the death of the music video, much like that of print media, are greatly exaggerated. Lady Gaga proved as much earlier this month at the MTV Video Music Awards, where she nabbed eight "moonmen" (MTV’s equivalent to the Oscar statuette) in recognition of her revitalization of the genre.
Classical-music marketers never met a pop trend they didn't like, so Deutsche Grammophon gives us "El Vito," a music video of mezzo-soprano Elina Garanča singing Obradors' song in support of her latest album, Habanera.
The video seems singularly designed to convince us that Garanča is a sexy minx in her role as a hard, bewitching, capricious Gypsy — but is that enough of a concept to sustain its three-and-a-half minutes? Music videos were created to visualize pop music, and over the past thirty years, the style of their presentation has evolved in tandem with the style of that particular genre. Does Garanča's video embrace the idea of a cinematography of classical music? No. Could one be created? Maybe.