16 October 2013
OPERA NEWS Welcomes Pamela Dunaway
OPERA NEWS has named Pamela Dunaway as publisher and chief marketing officer. Dunaway, who has more than twenty years of experience in both consumer and business publications, will oversee all areas of the magazine’s operations.
Dunaway, whose career began in brand management, most recently was chief marketing officer for the Weider History Group’s stable of eleven aficionado magazines and five related web properties. Dunaway’s prior employment and consulting experience includes Ziff Davis, Condé Nast, The Taunton Press, SPIN, LIVE!, Advertising Age, US News & World Report, as well as Primedia's consumer division.
Dunaway says, “OPERA NEWS is poised for enormous growth. It is more than just a special-interest magazine — it is a vibrant institution and a media brand with a long legacy of highly engaged readers who are loyal to our content, as well as to the cause of promoting opera as an art form. Magazines like OPERA NEWS enjoy increased consumer loyalty and deeper readership than many general-interest titles. Our sophisticated, highly affluent readership has the resources and inclination to pursue interests outside the realm of opera, as well. In the coming months, the changing landscape of magazine publishing will allow our brand to engage new consumers and deepen current consumer relationships by the use of multiple platforms and even greater audience engagement. This is a very exciting time to be in the aficionado magazine business.”
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